Jamie's Italian takeaway: Bailiffs clear out Jamie Oliver's flagship London restaurant and remove furniture and kitchen equipment - a week after his empire collapsed putting 1,300 jobs at risk
- Bailiffs have been clearing out the flagship Jamie's Italian restaurant near Piccadilly Circus this morning
- The site is one of 22 of his 25 locations to close immediately following the business entering administration
- Oliver's chain has debts of £71.5million and valuable assets are being removed to help cover the costs
- It took the team of bailiffs four hours to clear site of tables, chairs, kitchen equipment and even a scooter
Jamie Oliver's flagship London Italian restaurant has been cleared out by bailiffs today after the business went into administration.
The celebrity chef's beleaguered chain Jamie's Italian has debts of £71.5million and workers were seen today removing valuables from the eaterie near Piccadilly Circus.
Bailiffs were seen loading tables and chairs into a lorry outside the restaurant, which opened in 2014, with furniture piled up inside the vehicle.
The administration has put 1,300 jobs at risk and Oliver was forced to close 22 of his 25 sites immediately.
The 43-year-old, who has netted £240 million during 20 years in the public eye, said he was 'devastated' and 'deeply saddened by the outcome' in a statement.
He thanked staff and suppliers, adding: 'I appreciate how difficult this is for everyone affected. It's been a real pleasure serving you.'
But many of his staff were left upset after turning up for their shifts only to find restaurants were shut, with notices left on doors and windows.
It took the team of bailiffs four hours to clear the site of valuable assets, with kitchen equipment, machinery and even an orange scooter among the items removed.
Jamie Oliver's flagship Jamie's Italian restaurant near Piccadilly Circus has been cleared out by bailiffs today, pictured
Among the assorted items taken away from the central London restaurant was an orange scooter, pictured right
Oliver, pictured with wife Jools, has netted £240 million during 20 years in the public eye but said he was 'devastated' and 'deeply saddened by the outcome'
Bailiffs wearing reflective jackets were seen carefully loading various pieces of furniture and cooking equipment, including this chopping board, pictured, into a lorry
Photos of the interior of the restaurant, pictured, show how furniture had been deconstructed and piled up against walls as the once thriving business began to be emptied
Other workers teamed up to carry heavy pieces of kitchen machinery, pictured, out of the London eaterie and into the vehicle
Bailiffs brought in dozens of plastic crates, pictured, to pile up items from the bars and kitchens including cutlery and glassware
The chef himself previously blamed his empire's parlous state on Brexit. Today his restaurant looked more like a garden sale with furniture stacked up outside
The crumbling chain was also beset by a tide of poor reviews, including from restaurant critic Marina O'Loughlin who in 2018 said she would have to be 'paid to go back' to his restaurant in Westfield London.
The chef himself previously blamed his empire's parlous state on Brexit, which he said was among the factors which caused a 'perfect storm', as well as rental costs, local government rates and the increase in the minimum wage.
In 2017 the father-of-five, who lives in a £6million 16th century Essex mansion, ploughed £12.7million of his own money into his struggling business after being given two hours to save the chain.
According to Companies House, Jamie Oliver Holdings Ltd - the umbrella company under which he runs his myriad businesses - turned over £32 million last year - a staggering £87,670 a day.
But Jamie's Italian was on the brink of collapse two years ago with the chef revealing in an interview it had 'simply run out of cash' and run up millions in debt.
The business said it had appointed KPMG to oversee the process.
More than 1,300 jobs are understood to be at risk nationally from the collapse of the business, which also includes Oliver's Barbecoa restaurant near St Paul's Cathedral, and Fifteen London.
The process does not affect Mr Oliver's other companies, which handle his media and licensing deals, while the international branch of Jamie's Italian is also unaffected.
Fifteen Cornwall, which operates under a franchise, is also not involved.
It follows a hunt for a new investor in the Jamie's Italian brand, with a number of private equity firms touted as mulling bids for a stake in the business.
Overseas, five branches of the Australian arm of Jamie's Italian were sold off last year, while another was put into administration.
Oliver has built his vast fortune on TV and publishing deals, restaurant chains and product endorsement — both in the UK and Australia, where he fronts nutrition adverts for a supermarket.
Meanwhile it was revealed last weekend that fellow celebrity chef Gordon Ramsay had tried to help Oliver during his time of need.
The warring pair have long traded public insults - but Ramsay insisted it was all in good faith in the name of 'banter', and Oliver even added it was 'good for PR'.
But they have since put aside their differences after Ramsay offered Oliver an olive branch.
Some of the bailiffs had to use trolleys to load up cooking equipment and heavier items, pictured, taken from the eaterie
The restaurant, pictured, opened in 2014 and it took the team of bailiffs four hours to clear it of valuable assets
So far 22 of the 25 UK Jamie's Italian restaurants have closed, including the flagship London branch, right, and around 1,300 jobs are at risk due to the administration. Pictured right is a lorry filled with wooden chairs and tables from the site
Overseas, five branches of the Australian arm of Jamie's Italian were sold off last year, while another was put into administration. Pictured is a metal trolley inside the restaurant
Some of Oliver's cookbooks, pictured, could still be seen in the windows of the restaurant as bailiffs arrived today
This worker found an inventive way of removing two tables, pictured, by stacking them on top of each other and using a trolley to wheel them outside
The scooter was one of the items the workers loaded into the lorry very carefully, pictured left and right, with three needed to make sure it was lifted safely
The bailiffs are pictured here discussing the job this morning inside the closed restaurant in central London
Ramsay told the Mail On Sunday's Event Magazine it was 'appalling to see Jamie worry' so he 'reached out' - but their collaboration was not enough to save the Oliver restaurants from collapse last week.
Addressing his so-called feud with Oliver in Event Magazine, Mr Ramsay said their war of words came to an end last year.
He said: I put a phone call in to Jamie last year, seeing the s*** he was going through. We met at the Ivy Club, got absolutely p***** together and I tried to give him as much advice as I could. It was just unfair to see him being taken down.'
Speaking before the news broke of last week's closures, Ramsay said: 'I thought: "I’ve been through what he’s going through ten years ago, fighting to get my name clear and look after my business.
'It was appalling to see Jamie worry, so I reached out. I thought: this is our careers, it’s in our blood. We’re those generous, vulnerable, talented individuals who know that everywhere you turn, left or right, there’s someone trying to take advantage of you.
'So I said, "What can I do to help this ship stop sinking?" Our CEOs met and exchanged ideas.'
A second lorry was required by Fit Out because there were so many items to remove from the central London restaurant, pictured this morning
Notices have been put up in the windows of the flagship restaurant, pictured, telling people to contact administrators KPMG with any questions
The bar at the restaurant near Piccadilly Circus looked very different than normal today as bailiffs gathered around it to pile up valuable items
Restaurants including this one in central London, pictured, are being cleared as the business owes millions to creditors including HSBC as well as suppliers including Camden Town Brewery
Bailiffs seemed in good spirits this morning, pictured, as they went about the unenviable task of clearing out dozens of pieces of furniture as well as heavy kitchen appliances
Barbecoa was said to have owed £6.7million owed to creditors in the wake of the problems, although the group insists everyone has been paid.
Documents showed to London’s High Court in February, as seen by The Sun, showed Jamie’s Italian Limited owed £30.2million to HSBC in overdrafts and loans. It was also £41.3million in the red with creditors such as the taxman, landlords and suppliers, with staff owed £2.2million.
Suppliers include Balthazar Wholesale Bakery, owed £133,000, Daily Fish Supplies is waiting for payments worth £263,000 and Camden Town Brewery is owed £41,000.
Others, including League Two football club Crawley Town and Teapigs, were owed smaller amounts.
Despite the troubles, Oliver said earlier this year that casual dining was 'primed for a comeback.'
But in a statement last week after the adminstration was announced, he said: 'I am deeply saddened by this outcome and would like to thank all of the staff and our suppliers who have put their hearts and souls into this business for over a decade.
'I appreciate how difficult this is for everyone affected.
'I would also like to thank all the customers who have enjoyed and supported us over the last decade, it's been a real pleasure serving you.
'We launched Jamie's Italian in 2008 with the intention of positively disrupting mid-market dining in the UK high street, with great value and much higher quality ingredients, best-in-class animal welfare standards and an amazing team who shared my passion for great food and service. And we did exactly that.'
Two bailiffs are pictured left and right towards the end of the job loading what they can fit into the lorry, including this chopping board
The restaurant, pictured, is in the heart of London's theatre district and was popular with crowds heading to or returning from seeing shows
A bailiff is pictured taking a chair and a highchair from the restaurant this morning as members of the public walked by
Logistics firm Fit Out were at the restaurant for four hours this morning, while other locations around the country are also expected to be cleared imminently
The Italian-style Aperol Spritz-branded scooter was secured to the floor of the lorry with belts, pictured
Members of the public came across the unusual site in central London this morning as they went about their daily lives
Experts have blamed the collapse of the business on expensive overheads at 'premium locations'.
Gareth Ogden, from chartered accountants Haysmacintyre, said: 'Sky high rents, particularly at its premium sites, combined with soaring business rates have been at the heart of Jamie Oliver's recent woes.
'The rescue plan put in place in 2017 appears to have now crashed on the rocks of over-supply in the casual dining market and consumer uncertainty. In a sector awash with excess supply, particularly in the Italian market, maintaining quality, reliability and point of difference is imperative for survival.
'Jamie's Italian, the group's largest brand, is perhaps guilty of over-expansion and has lost the passion and zeal of its founder which was its USP when originally brought to market.'
Senior market analyst Fiona Cincotta from Cityindex, added: 'The restaurant chain, which piggybacked on the fame of Naked Chef Jamie Oliver, has been struggling for years to keep the business model going in which the pasta dishes - most of Jamie's Italian offering - were too expensive for mid-range dinning and not high end enough to compete in the more expensive end of the market.
'Higher rent, rising food prices, uncertainty over Brexit and competition from smaller, more nimble outfits, have been eroding the company's earnings over the last few years.
'Although nobody in the company blamed Brexit for the situation it is telling that the Jamie Oliver franchise is alive and well abroad, operating 25 restaurants in other countries including Ireland.
'The demise doesn't leave much to celebrate, only room for questions about how it could have been done better.'
In a frank interview last year, Oliver described the struggle for 'survival' for high street restaurants as he outlined plans to bring his Jamie's Italian brand back to life.
'The world's changed in the restaurant industry in the last year and a half,' he said.
'It's like any other business on the high street, it's just really, really tough.
'We're in a changed time and obviously there's lots of pressures even for good businesses.'
Describing the pressure to adapt, he added: 'It's survival.
'I don't know anyone in the restaurant industry that's doing high fives at the moment, unless they're a small neighbourhood restaurant and god bless if they are having a good time.'
The collapse of Jamie's Italian comes as another death knell for the British high street, with a host of once-popular restaurants and shops closing sites.
In March, Boparan Restaurant Group (BRG) said it planned to close more than a third of its Giraffe and Ed's Easy Diner outlets, while Carluccio's, Prezzo, Strada and Gourmet Burger Kitchen closed branches in 2018.
Meanwhile Oliver has been welcomed back to Instagram by fans - a week after posting about the collapse of his restaurant empire.
The chef returned to social media with a photo showing a spread of asparagus that attracted over 31,000 likes and a stream of supportive messages.
Dozens of crates were needed for the job and were piled almost as high as the restaurant, right, before the workers went about their task. One was pictured putting his back into the effort by hauling two crates out of the eaterie
The blackboards in the restaurant, pictured left, still had recipes for cocktails written on them this morning
Some of the boxes of kitchen equipment were so heavy it took three or more bailiffs to shift them off site, pictured
The workers came prepared with boxes and trolleys, pictured, so they could remove the larger and more valuable items from the restaurant and kitchen
Wooden chairs decorated in with vividly-patterned cushions were stacked up outside the restaurant this morning
The workers formed something of a production line as they shifted tables from the restaurant and into the lorry
Chairs were loaded into the lorry, left, with little regard for organisation as they were piled on top of each other, right
The collapse of Jamie's Italian comes as another death knell for the British high street, with a host of once-popular restaurants and shops closing sites. Pictured are bailiffs removing furniture from the flagship London Jamie's Italian
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Hope all of you find new jobs.
by Bryn.boy 1474